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Social Media, Digital PR & Marketing, Advertising, Communications (and great stuff worth sharing)

Canned Twitter apologies aren’t the best way of dealing with customer complaints,” DigitasLBi’s director of social and content strategy, Jill Sherman, said. “Not only does the fake apology eat up most of your 140 characters, it doesn’t feel authentic.

- via digiday
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Excellence isn’t about meeting the spec, it’s about setting the spec. It defines what the consumer sees as quality right this minute, and tomorrow, if you’re good, you’ll reset that expectation again.

- Seth Godin
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Ask where are they going, and where have they come from. If your brand is not youth [-focused], don’t panic stay true to your values, don’t try to be hip.

- Emma Worrollo managing director of The Pineapple Lounge
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