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Social Media, Digital PR & Marketing, Advertising, Communications (and great stuff worth sharing)

Our DNA is as a consumer company - for that individual customer who’s voting thumbs up or thumbs down. That’s who we think about. And we think that our job is to take responsibility for the complete user experience.

- Steve Jobs
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Canned Twitter apologies aren’t the best way of dealing with customer complaints,” DigitasLBi’s director of social and content strategy, Jill Sherman, said. “Not only does the fake apology eat up most of your 140 characters, it doesn’t feel authentic.

- via digiday
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