"When it comes to marketing, you are not your customer. You might dress like your customer, shop like your customer, or even act like your customer—but at the end of the day you’re always going to see things through the eyes of a marketer."
—via Fast Company
"We talk about the Moore’s law of sharing, but we never meant that all this will happen on Facebook—it will happen in the world. Our challenge is to make that happen on Facebook."
— Mark Zuckerberg (via Fast Company)
Social Media and Friends…
(a long time ago, in a galaxy far far away…)
“Think different” ad with Muhammad Ali, 1998.
"The most successful brands understand when customers need to be listened to or expect the nuanced expertise that only a person can provide. 2013 reverses the trend toward automated everything, as humanity becomes the crucial differentiator between a beloved brand and a commodity"
"As soon as you label your buckets (your files, your Trello categories, the things you spend money or time on) you will discover that you can find miscellaneous things that belong in those categories. And once connected, the seemingly irrelevant bits of your life or your thinking start to take shape"