January 2012
70 posts
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David Ogilvy on Copywriting →
youmightfindyourself:
April 19, 1955 Dear Mr. Calt: On March 22nd you wrote to me asking for some notes on my work habits as a copywriter. They are appalling, as you are about to see: 1. I have never written an advertisement in the office. Too many interruptions. I do all my writing at home. 2. I spend a long time studying the precedents. I look at every advertisement which has appeared for...
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A majority of consumer respondents (69%) say they frequently or regularly...
– Study “The Company Behind the Brand: In Reputation We Trust:”
vía: Britopian
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Social Login and Social Plugins Increase Page... →
vía tumblr.kemeny.cl
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What the social media gurus aren’t telling you is that the landscape for...
– Brian Solis
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Nobody owns “social business” — – but everyone feels its influence. Social...
– David Armano
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kemeny:
How to Create an Early Stage Pitch Deck
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The bottom line is that consumers want more—more experiences, more engagement,...
– Social brand experience
View more documents from ricardodepaula
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It’s when companies under-promise and over-deliver that people experience...
– Martin Lindstrom, author of Brandwashed
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One option is to struggle to be heard whenever you’re in the room…
...
– Seth Godin
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It doesn’t matter if you hire a PR agency, a digital agency or a traditional...
– Michael Brito
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Walking away from “real”
As in, “that’s not a real...
– Seth Godin
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Time to pay!
clientsfromhell:
Client: I’m not paying for your work
Me: Is there a reason?
Client: I just don’t want to pay.
Me: Well, you have to pay for my work, even if you don’t use it. You agreed to a contract.
Client: What are you going to do if I don’t pay?
Me: I’ll be forced to get my solicitor involved
Client: Oh… I don’t like the sounds of that. How much will it cost to make this go away?
Me:...
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Alejandro el Optimista →
jefferiesprobando:
Véalo, compre el disco, y ayude… vale la pena.
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What’s the ROI of your Mom?
– ~ Gary Vaynerchuk, Crush It, in response to the question “What’s the ROI of Social Media?”
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Phototechtopia: Oh man! I want a pair! make it... →
phototechtopia:
Incredible response! We have met our funding goal at just shy of 5 days! Thank you all for digging in and we can’t wait to get your spnKiX to you. Happy Holidays! - Peter
Ubergizmo: “spnKiX takes roller skating to a whole new level”
Gizmodo: “I Can’t Wait to Tool Around on These…
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Win by being more ordinary, more standard, and cheaper. Or win by being faster,...
– Seth Godin
https://twitter.com/#!/kenhouben/status/152493598628265986
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It was a huge year for Social Media and here is a great infographic that rounds...
– Infographic: Social Media Statistics For 2012
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