"A majority of consumer respondents (69%) say they frequently or regularly discuss how they feel about a product they bought. Not surprisingly these conversations hold major sway in perception of reputation and future purchase behavior. We found word-of-mouth remains the leading source of influence when it comes to opinion of a company (88%), whether the genesis is online or offline. A subset (83%) cited online reviews as very or somewhat influential on consumer opinion about companies. Advertising (56%) lagged pointing to more limited impact…"
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Study “The Company Behind the Brand: In Reputation We Trust:”
vía: Britopian
(Source: forbes.com)
