"What the social media gurus aren’t telling you is that the landscape for business isn’t changing because of social media, it’s changing because consumer expectations are evolving."
"Nobody owns “social business” — – but everyone feels its influence. Social business planning must be championed by leadership, built into the efforts to flatten management structures and bridge the gaps between organizational silos."
"It’s when companies under-promise and over-deliver that people experience memorable moments that will affect their habits for a lifetime."
—Martin Lindstrom, author of Brandwashed
Walking away from “real”
As in, “that’s not a real football team, they don’t play in Division 1” or “That stock isn’t traded on a real exchange” or “Your degree isn’t from a real school.”
Real contains all sorts of normative assumptions and implicit criticisms for those that don’t qualify. Real is just one way to reject the weird.
My problem with the search for the badge of real is that it trades your goals and your happiness for someone else’s."
"What’s the ROI of your Mom?"
—~ Gary Vaynerchuk, Crush It, in response to the question “What’s the ROI of Social Media?”
"To quote Al Pittampalli, “why bother going to a meeting if you’re not prepared to change your mind?” To which I’d add, “Don’t bother having a meeting if you’re not there to change or make a decision right now."
—Seth Godin’s blog